online portfolio, digital profile, social media, soft skills, hard skills, SEO, Networking
CAREER / 14 December 2016
5 Benefits of Creating an Online Portfolio
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Johanna Yu
Branding Intern

Everyone has a resume, anyone can draft up a cover letter, but what will make you stand out between everyone? What better way to impress employers than an online portfolio? There are many benefits to having an online portfolio, no matter what major you are. (You don’t have to be a Graphic Designer or  Photographer) The components of a portfolio are typically your creative work, an about page, a contact page, testimonials. Sound simple enough? The best part is that you can include your resume without restricting it to just paper! Not to mention that there are a lot of sites out there that offer to help you make your website/portfolio for free. All it takes is a bit of time, commitment, and a desire to show the world what you are made of. ….And if you plan to work in the creative industry, this is a MUST. 

Still not convinced? Here are 5 benefits to keep in mind.

  1. One step Closer to a Job

Think about how many people you know with a portfolio… not too many right? Employers want to hire someone who can produce results. With this, you have added value. Before meeting you, your employers will have an idea of your personality, your skillset, and what you have to offer, thus giving you the advantage over the other candidates. Here, you can link potential employers to campaigns you’ve worked on, case studies, writing samples, and even put up screenshots of the analytics for projects you’ve worked on. You can impress them with your works of art. All those long nights working on projects for class will not go to waste. Put them in your portfolio and show what you have to offer! Being able to create these projects and analyze them represents your thought process and research skills. It’s definitely attributes that employers will be looking for. 

  1. First Impressions

There are so many different portfolios out there and they are used to show your creative side and showcase your talents. These sites can visually display your skills, what you’ve learned, and what you have to offer. While some portfolios may be more graphic heavy, others are  simple. Portfolios can be used to show any projects you’ve worked on.   Especially if you’re a marketing major, it shows that you understand what it means to brand yourself. Portfolio’s aren’t limited to the “artsy” majors. If you’re in tech, you can utilize this website to show off your skills in web development. You can use it to display campaigns and projects you've worked on in your courses which really shows how much knowledge you have in your field. If you’re a writer, you can put up articles and stories you’ve written, so employers can get a sense of your writing style. Everyone has something they want to show and even if your job description doesn’t require the portfolio, it doesn’t hurt!

You are displaying your work and the results that you produced. Here, you’re more than a resume. You can prove that you are a lot more than bullet points on a piece of paper.  Rather than saying you have a certain skill, you can prove it.

  1. Reputation & Networking

It perfectly depicts who you are and why someone would want to hire you. Your portfolio defines your character and personality. Furthermore, it’s easier for clients and potential employers to reach out to you. They will have easy access to contact you. Especially in the digital age, you want to be able to network and link yourself to others in the most convenient way possible (employers can look at your work on the go!). Since we rely on technology, it’s good to show that you have this online presence.

There are certain employers who run searches online to recruit potential employees and this could be you. Chances are, you’re going to get Googled. Lucky for you, your portfolio will pop up and the search is over. Your employers are impressed with what they see and will want to meet you. Don’t miss out on this opportunity!

  1. Search Engine Optimization

Perhaps one of the more interesting aspects of having an online portfolio is being able to link yourselves to other people. According to Google, SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. In other words, being #1 on a Google Search! If you’re really committed to this, you can use this to your advantage and look into SEO tactics such a Google Analytics for your portfolio. To learn more about SEO, check out the SEO Training Course on ProSky!

  1. Self Reflection

By having this online portfolio, you are able to see how much you’ve done. You’re not limited to graphics and art samples. If you have a paper you’re really proud of, you can post it as a writing sample. If you worked on a campaign in one of your classes, you can show what you have learned. While you can’t fit all this on your resume, this is where you can express yourself and show what you’re capable of. Utilize your portfolio to represent you the best way you can. Don’t be afraid to put anything up. Be confident in yourself and your work to show others your capabilities. There are so many benefits to having an online portfolio and this is only the beginning of it. 

Building an online portfolio takes quite of bit of time but in the meanwhile, you can create a professional online profile through ProSky so employers can start to see what you’re capable of. If you’re interested in building on your skills and learning more about SEO and Social Media Marketing or possibly learning to create your own website using HTML and CSS, check out the training courses offered at Prosky.