SKILLS DEVELOPMENT / 19 May 2017Skills needed in 2017 to get a marketing job
So it’s finally 2017 and you’re probably eager as heck to put the train-wreck that was 2016 back where it came from. Everyone’s talking about their New Year’s Resolutions and looking for a way to make this coming year as productive as possible, so we’ve decided to make life a tad bit easier by compiling a handy list of new skills you might be interested in.
Fast becoming one of the hottest skills in the job market, computer programming is something that’s useful to have under your belt no matter what career path you’re taking. In a world dominated by computers, employers are constantly on the lookout for those who have the skills to manipulate technology to its maximum potential--after all, technology is all about optimizing.
For more information on how to learn coding, check out our Coding Training Program here!
Web Design -- Front-End Development
Going off of the previous point, we live in a digital society and websites have become the standard for establishing contact and gaining information for anything and everything. Having the skillset to create a fully-functional, professional-looking website is something that will stand out to employers across the board. In addition to boasting competence in the ways of software skills, this little gem will also let employers know that you have an eye for aesthetics and a flair for design.
Looking to start building up your portfolio? This might be the launchpad you’re looking for.
Oh come on, you definitely saw this one coming. It’s a lot of work, but the benefits to knowing another language extend not just to your career, but to life in general. It takes a lot of time and effort to get your skill level up, but being able to put it on your resume adds a lot of value, especially for multi-national corporations. It also expands your horizons in terms of where you can potentially work; ever thought of an internship in Paris? How about a business trip to Hong Kong? Communication is key in a global society like ours, and it’s always pretty impressive having more than one language under your belt.
Some people are naturals at this, some would rather body-slam a cactus (I am, admittedly, a champion of the second category). But even if you belong to the second group, there are plenty of ways to sharpen up your networking skills until it doesn’t leave quite as bad of a taste in your mouth. Networking is a vital part of the job search, and building professional relationships with the right people is key to getting where you want to be. If you’re looking to graduate from the awkward turtle stage, we have some tips and tricks for you to better utilize your online resources.
Accounting and Finance
Okay, I know it sounds kind of boring but hear me out! Accounting skills are actually pretty important when it comes to managing life as an independent, money-making adult. Do you know how to do taxes? Balance a checkbook? Set up different types of bank accounts and calculate interest? Do you even know what a credit score is? These topics might make you want to snooze at first, but they’re vital skills to have if you want to keep a tight watch on your money (which is something I highly advise, because the word “debt” is a lot scarier in person). Consider yourself warned, my friend; you’ll have to get ahold of these skills sooner or later, and the sooner the better. Your wallet will thank you. (You’re welcome).
Social Media Management
Oh, yes. There’s a lot more you can do with social media than scroll through your ex’s profile and test out new filters. The majority of information nowadays is spread through social media, and it can be a powerful tool for those who know how to use it. Looking to promote something? Struggling to keep up with constant web updates? Trying to manage official accounts on twenty different platforms? There’s an art to all this, and it’s called Social Media Management. The more entrepreneurial aspect of it is called Social Media Marketing, which basically uses social media management in clever ways to simultaneously keep track of various platforms and push out marketing content.
If you’re looking for a way to optimize social media presence and get savvy with these techniques, I’d highly recommend taking a look at our training program on Social Media Strategy. It goes over various ways to manage social media, including how to use softwares like HootSuite and Buffer, to give you an edge on the world wide web. Honestly, you’d be astounded by the surge in efficiency.
Best of luck in 2017, and hopefully you'll come of out this year with a brand new set of awesome tools in your toolbox.
Make sure to follow our blog for more useful career advice throughout the year, and don't forget to check out those training courses I mentioned earlier--it's a perfect time to set some goals, get started, and hit the ground running!