SKILLS DEVELOPMENT / 19 May 2017Skills needed in 2017 to get a marketing job
With job searching becoming more and more competitive in an increasingly competitive job market, it’s crucial that your resume stands out and breaks the mold. Statistics show that the average employer only spends a couple seconds looking at a resume, so what can you do to make yours stand out from the countless other resumes?
Hiring managers already know what skills and experiences they are looking for in their candidates. So make sure to only talk about your relevant experiences that illustrate the skills that they’re looking for. Even if your previous work experience is not as applicable to the job description, you can get creative and tailor that skill set as being transferable to a new situation. If you have skills that fit the job description, don’t be afraid to show it off!
Backing up your accomplishments with cold hard numbers can make a huge difference. For example, if you are describing how many people you managed at your last job, saying that you were in charge of 15 people versus saying you were in charge of just a group of people allows for the hiring manager to have a better image of your experience. Metrics is the language of business and is a very effective way to highlight your successes and attract attention.
People often get trapped in the idea that we need to include as much information as we can on our resumes, but knowing what to exclude from your resume can be just as important as knowing what to include in it. Including irrelevant experiences shows your potential employer that you do not fully understand what they are looking for in their employees. Show that you have done your research and that you are serious about being hired!
With technology growing at such high rates, it completely changes the hiring platform. Digital profiles are making the resume a formality. A digital profile is a chance for you to tell your story in the way you want it to be told and to show the hiring manager the way you interact with others. Now in the digital era, we are able to seek jobs and network all at the click of a button. Having a well-written profile can set you apart from the others by highlighting your own personal brand. Keep these profiles updated so that you can sell your story well without any gaps in your work history.
Once you get someone’s attention with your page, you don’t want to lose it. Don’t be afraid to show who you are! Aside from just having a LinkedIn Profile, a great opportunity to strengthen your digital presence is to join ProSky. ProSky gives you hands-on experience with companies looking to hire you! You can create a free customized profile, and then take training courses taught by industry professionals to learn strategies and tools that will give you an extra edge. Don’t be afraid to get yourself out there on different platforms and make your presence known!