SKILLS DEVELOPMENT / 19 May 2017Skills needed in 2017 to get a marketing job
“Those movies sure got me into a rut.” - Elvis Presley
What?! How can making movies result in being in a rut? It’s not like he was stuck at a corporate job for the past 10 years! He was making movies!
Being in a rut can apply to everyone and everything, make no mistake about it. You can be in a rut at your job, as a self employed individual or, yes, even as the late King of Rock and Roll himself! Anytime you are doing the same thing over an extended period of time, no matter what it is, you can feel stuck. Some of the fears that people have associated with being in a rut are losing creativity, motivation and drive. All valid! Identifying that you need to make a change is the first step in the right direction and the best way to get out of a rut is to change your environment.
There are many benefits to changing your environment, one of which most recently proven by a study done by the Applied Cognitive Psychology journal, demonstrated that a change in environment improves memory retention. They conducted a study in which they separated two groups of children to complete mathematical problems led by an instructor.
“Half of the children learned by studying repeated examples of one equation, say, calculating the number of prism faces when given the number of sides at the base, then moving on to the next type of calculation, studying repeated examples of that. The other half studied mixed problem sets, which included examples of all four types of calculations grouped together. Both groups solved sample problems along the way, as they studied.”
After studying the separate groups, they found that the latter group outperformed the former 77 percent to 38 percent!
The study showed that the brain doesn’t operate well when doing the same thing for an extended period of time. Take note of the following steps to get out of your comfort zone and start creating new opportunities:
Expand your network!
This is the first and most important step you can take towards success. Learn to take advantage of all the resources you have available to you, and if you don’t know what those resources are, then be proactive in looking to find out what you could be missing out on. If you want to own your own business for example, join an entrepreneurial club! Find out where they are located in your area. Meetup.com is a great place to start. You can search by fraternities, interests or location and in doing so you will meet up with like minded individuals who want to get to know you as well! You will not only grow your network, but you will culture yourself further and get to see new places.
Cold emailing is a great way to make new connections and get out of your comfort zone! No one wants to send out cold emails, but sometimes you have to - and when it’s done right, it can benefit you greatly! Whether you are sending out emails to a large number of people or tailoring each message to an individual, be mindful of sending the emails to the right people. Look for emails using Linkedin and Google. Refer to this website for commonly used syntax for email addresses if you are unsure. Verify email addresses using Kickbox.io - it allows you to verify up to 100 emails a day. Don’t give up if you don’t hear back right away - here is an example of one person’s tireless effort to meet up with the CEO of Snapchat. Never give up! If you are unsure on how to get started, here is a great article on sample templates.
If you are a freelancer, your job lives off of the connections that you make. Technology can be your greatest foe! Don’t waste time catching up on House of Cards and let valuable time slip away. It’s easy to get distracted by technology that isn’t working towards your advantage. Before you know it the day will be gone! Get inspiration elsewhere. You won’t get much social interaction working inside of your living room, but a cafe may get you just what you need. Stay open to meeting new people and working in new places! If you are a student and you have a group meeting, make the suggestion to go to the common areas on campus instead of meeting in the library. You should strive to be seeking out new opportunities at every stage in your career.
If you do not currently have a job, it doesn’t mean you can’t be searching for opportunities to grow. So, here a few quick tips to get started:
You can change things up by creating a free candidate profile with Prosky to get started with getting exposure to many companies looking to hire inspired thinkers like yourself!
You can try something new by partaking in projects and challenges that can teach you new, in-demand skills that companies are hoping you have!
This Tuesday, don’t be complacent. Keep learning, growing, and changing!