interview, content creation, industry interview, career path
Interviews / 07 December 2016
Interview With Mike Hanski
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Mike Hanski

Give us a screenshot (summary) of what your average day entails. What are your key tasks?

My average working day includes but is not limited to:


How did you get into this line of work?

By accident. I was a sales manager/intern when once got a client complaint about the quality of service (pay per click web traffic). I've tried to get to the bottom, and that's how I've learned about SEO and digital marketing.


What keeps you coming back to this job?

As a rule, I decide on topics myself and choose those interesting (and profitable) for me. Here go some examples of how my hobby (I enjoy reading) has brought profits:


What are the different career paths someone can take if they want to enter this field?

It's difficult to emphasize particular paths. I would say it's more about skills, i.e., the combination of liberal (to create content) and tech (to understand what for), and desire to learn new things.


If you were entering this career today, is there anything you would do differently?

I would have started 4-5 years earlier when there was no such a hype in the industry.


For those who are interested in a position similar to yours, what are necessary skillsets (hard skills / soft skills) would you advise them to learn? What kinds of experience, would you encourage for anybody pursuing a career in this field?

Here's a nice resource to start: https://moz.com/rand/the-t-shaped-web-marketer. Also, the basic stuff you learn at college wouldn't go amiss: how to research (say "how to google") and how to write well.


What are the best and worst aspects of your job?

I do like working with subjects and topics of my interest, and it's exciting to see how others like the results of my work. What drives me crazy sometimes is staring at the PC screen that much time.


What advice do you have for a student or new job seeker to qualify for this position?

Before applying for a job, practice all acquired skills at your personal blog or websites of your friends. In the eyes of recruiters, that will be a big plus.


Do you have any industry insights to share (good or bad) as a result of your experience?

The environment in the industry is fast-moving, and it changes all the time: something that worked yesterday might appear useless or even harmful tomorrow. The unfair competition takes place, too. (In principle, I see the same situation in other industries as well.)


Tell us something fun about yourself that not many people know?

Once, I've solved a crime (copyrights infringement) dated back to 20 years and based on stolen Hollywood movie scripts that turned into the black book market. Well, no one seems to care.


If you could have only one type of food for the rest of your life - what would it be? Why?

Guinness and Cheddar. It's super tasty.


This post was written by Mike Hanski. His online portfolio consists of publications for numerous top blogs, including the one Mike is the proudest of - his article for HuffPost.