CAREER / 12 July 2017How to Remain Optimistic During the Job Hunt
Marketing is a growing field and there are so many different aspects to it that are not really being taught in school. Growth hacking is a highly in-demand field right now and it involves learning about SEO and social media marketing. Digital Marketers combine marketing and technical skills to understand marketing metrics and are able to exploit those metrics to grow products. No matter what aspect of marketing you want to get into, there is lots of competition among other job candidates and anything you can do to make yourself stand out will drastically improve your chances.
Here are 2 more tips to help you score that elusive marketing job before graduation. If you haven’t read Part 1, check it out here.
1) Treat the Job Hunt Like Your First Marketing Campaign
Show your potential employer that you have what it takes to succeed in a marketing position and that you really want it. It’s not enough to submit an application, wait for a reply, and prepare to answer a few interview questions. Learn why the traditional resume is proving to be less and less reliable for many hiring managers and recruiters looking for new talent.
Marketers are tenacious when they reach out to prospects and leads. They have an intimate knowledge about whom they’re reaching out because they devour every bit of information they can find online. They consider every channel they can use to get noticed. They ask themselves, “How can I help this person?” before asking for help themselves. They carefully craft their message to target their audience.
What’s the culture of the company that you applying to? What do you know about their mission, competition, history, and employees? How can you help them beyond what the job description says? Where do they have a presence online where you can interact with them? How do they speak to fans?
Clicking around a potential employer’s website is one thing – signing up for their email list, checking BuzzSumo to see what their most popular articles have been, retweeting your favorite post by someone in the marketing department, reading the digital profiles of everyone you’d be working with, and following up after submitting an initial application shows a different level of commitment and ability to execute in a marketing role.
2) Volunteer Your Time to Get Your Foot in the Door
Really want a job? Make a company an offer they can’t refuse – offer to work for free! It’s a great way to get your foot in the door and it will open unexpected doors.
By offering your time to them, you will learn new skills, get a job title to update your portfolio, and position yourself to prove your worth. Lasting between 2 to 5 weeks, projects will help recruiters evaluate your soft and hard skills to best determine if you will be a good fit for their company. If you’re a good fit, you’ll get a job. If not, you’ve added to the value you can offer other companies.
In addition to the skills you’ll learn on the job, you will start to make new contacts eager to help you find the right fit to get your career started. Don’t be afraid to ask for help. Everyone has struggled to find a first job. People will happily send you opportunities they hear of or act as a reference.
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