SKILLS DEVELOPMENT / 19 May 2017Skills needed in 2017 to get a marketing job
The long time battle between the experience a new employee is expected to have and the skills they possess is something to not just take note of, but truly understand. With the demand of technical careers on the continued rise, supply of qualified talent has never been lower! This may seem hard to believe, since most employers have access to thousands still looking for jobs as unemployment rates are still sky high. However, what many do not realize is that employers are looking for candidates that can come in and do the work they are hired to do.
What Happened to Entry Level?
Entry level jobs are not entry level at all. The Wall Street Journal says that most companies don’t have payroll budgets for training required for entry level positions. Therefore, in an effort to cut costs, many companies will just remove the very important entry level positions that serve as a crucial stepping stone for anyone looking to advance their career. Other companies have required much higher basic expectations of recent graduates looking to jumpstart their careers, requiring them to be ready to step right into their roles from the very first day.
Schools Are Not Keeping Up
According to this Boston Globe article, the skills gap is very much real and “Its basic premise — that the economy is inexorably shifting to higher tech, more skilled work, and our schools are not keeping up — just sounds plausible. And survey after survey of CEOs declaring a skilled labor problem has only reinforced it.” The Boston Globe brings up a very good point in that our schooling institutions are not educating students on the technology that is required for their success at most companies.
This is large part due to the fact that they do not have the resources to constantly update their students and staff with new technology on a yearly basis. So what happens?
“In theory, theory and practice are the same, in practice, they are not - Albert Einstein”
You have a business major and took classes in marketing, finance, accounting, strategy, supply chain and so on, but most likely cannot tell an employer how to optimize a blog post, how to write an effective business plan, or social media for business. These are very small and basic examples of the functions many business majors are not exposed to but are required to know when applying for your first jobs.
The Struggle is Real
According to this graph from compensation force, high turnover is unfortunately, trending again. Although, not nearly as bad as the record high figures from ‘08, the chart show a steady incline in turnover rates across the board in the last few years. According to this study orchestrated by the Center for American Progress, the cost of losing an employee can cost anywhere from 16% of their salary for hourly, non salaried employees, to over 200% of the salary for a senior level position!
As you are joining millennials, baby boomers and even the silent generation in the workforce, cultural fit has never been a more hop topic.
But what does that mean, exactly?
It means that what really makes any organization run smoothly and become successful (aside from a brilliant business plan, of course!) is the PEOPLE that make it up. Companies spend hundreds of thousands of dollars training new employees only to find out they don’t really fit well within the existing culture or hire someone because they went to some fancy shmancy school, but later realize they can’t create a pivottable in excel! What a waste of time, money and resources!
Between social hiring methods, resumes and job boards, companies are still looking for the right talent in the wrong places. The younger generation is tech savvy and equipped with the knowledge of the “past” i.e, financial crisis of ‘08, to help guide them through their careers. They want the company to work for them as much as companies want them to “work” for the company. But college students do not even realize that they are not getting the education they need to go out and get the jobs they want post graduation. Many times, they look at job descriptions are realize they may fit the desired characteristics for any given position, but fail to comply with the required. There’s something wrong here!
"Projectships" give candidates the opportunity to showcase skills they have, to companies that are looking to hire. You have the option to choose from different training tracks and courses that will guide you in your career path. With custom courses available that are designed by industry professionals to teach you everything that you need to know to give you the competitive edge the next time you go out and look for a new job, the options are many! Having the mentorship from companies that want to help you to succeed, while challenging you to prove yourself is how you can stand out from all the thousands of other applicants out there. Give yourself the opportunity to succeed by selecting from one of our many options to skill-up to get started on your career path today!
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