JOB HUNT / 18 April 20188 Ways to Build a Strong Social Media Presence
Salt Lake City
Salt Lake City
Is the traditional resume dead? The debate has been going on for years now. Simply Google “is the resume dead?” and you’ll find over 72 million articles on the topic from as early as 2011. It’s a hot topic, to say the least.
So, is it dead? As things currently stand, I think it’d be hard to argue that the traditional resume is completely dead. There’s no doubt that paper resumes are becoming less and less relevant by the day, but I think a better way to describe what’s happening to the resume would be to call it a “transformation,” rather than a “death.”
Let’s imagine that you, as a candidate, are a door-to-door salesman. Only, you’re not selling a product or a service. You’re selling yourself.
Your job is to go up to each house, knock on each door, and sell your skills and experiences to the homeowners (the homeowners here are representative of recruiters).
But, because there are so many salesmen these days, homeowners don’t have enough time to talk to every single salesman that knocks on their door. Instead, each time someone knocks on their door, they look through the peephole, and based on what they see in the peephole, they decide whether or not they want to open the door.
This is basically how hiring used to work, with the peephole being representative of a traditional resume, giving recruiters just a teeny tiny glimpse of who you are. Just as a peephole isn’t the best way to size a person up, a one-page resume isn’t the most accurate or effective way to determine who’s the best fit for the job, but it’s the only way for recruiters to weed people out. Or, at least it used to be.
Today, with the rise of social media, recruiters are able to evaluate candidates based on more than just a single page of crafty wording.
If we go back to the salesman analogy, you’re still going up to each house, knocking on doors, hoping someone will the open the door for you. What has changed, however, is the medium through which the homeowners see you. Now, instead of only having a tiny peephole to see you through, the homeowners have doors that are made entirely of glass. So, instead of having to look through a 1/2 inch hole, the doors are now basically giant windows, giving each homeowner a much fuller view of who you are.
This can, of course, end up working either for you or against you, depending on how you play your cards.
On one hand, if you have inappropriate or offensive content on your social media accounts, it may be the basis for a prospective employer to decide against “opening the door” for you. If you don’t think recruiters will be Googling your name and checking your social media accounts, think again.
On the other hand, your social media accounts and digital profiles could be a great opportunity for you to further showcase your personal brand, essentially expanding and promoting your resume to a wider audience.
If you don’t have a LinkedIn, please, do yourself a favor and get on that ASAP. But getting on LinkedIn is just the tip of the iceberg. There are so many other ways you can maximize your digital presence. You can create a personal website, a beautiful Slidebean resume, or even a free candidate profile here at ProSky.
Social media and digital profiles give recruiters a much more multidimensional portrait of a candidate that’s just not possible to perceive through a traditional resume.
I think we’re are the point today where most everyone is aware of the importance of having an online presence, but few are really taking advantage of it. So, if you want to stand out, now is the perfect time to do it, before everyone else. Start taking advantage of it, today.
What are you waiting for? Create your free profile today!