Social Media Marketing, Personal Branding, Digital Profiles , Networking
CAREER / 14 December 2016
Tuesday Tip: How To Build Your Personal Brand on Social Media
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Hannah Son
Content Writer
Redondo Beach

Your personal brand is just that, personal. If you don’t take the initiative to develop your brand to your desires, it will be created for you whether you like it or not. As social media continues to grow, so does everyone’s ability to express themselves through online platforms. Our individual brand is created by our interactions both online and off. 

Below are some tips on how to create and promote the brand called YOU through social media:  

1. Know Yourself (its called a personal brand for a reason):

When developing your personal brand on social media, you have to start with the basics of knowing your own strengths, weaknesses, interests and talents. Identify these and grow your expertise so that you can make unique contributions to the online community. Ask yourself, What is the one thing everyone says I excel at? What is my passion? What topics interest me? Having a personal brand is like a thumbprint, they are all different but yet difficult to tell apart. By knowing yourself, you can differentiate yourself from others by expressing your own unique personal style. 

2. Be An Expert (not a genius):

Personal branding means being an expert about your brand and what you want to be known for. Who do you want to be connected with? How do you want others to perceive you? 

The online world of social media is inundated with experts and entreprenuers who are struggling to be heard, so you need to be unique. There is no need to be an expert in marketing (no genius level IQ needed), feel free to be specific, unique and creative. Start smaller and more specific, your interests could be underwater basket weaving and antique Marvel comic book collecting. Whatever they are, your areas of expertise define who you are. 

3. Craft Your Persona:

Be Consistent

When I use social media to learn more about a new contact, I often check multiple platforms for information. When developing your personal brand on social media, it’s important to have a consistent profile throughout all of your platforms so that it is easy to recognize and remember your brand. Having a consistent profile means using a consistent name (first and last are preferred), using the same profile picture and establishing a signature “look” that you can employ. This can also include logos, business cards and advertising. The idea is to create a brand for yourself that people will remember.   

4. Have An Online Presence (but be smart):

Building your personal brand entails maintaining it as well. As you learn and grow, so should your brand. Take time to fill out the details of your social media platforms, make sure they are in line with your personal brand and confirm that they contain only the most current information (you would never leave a resume half blank or complexly irrelevant to the job!) Make sure to carve out time in your day to update your social media. Being active means posting, responding and engaging in ways that will help develop your brand and expand your network. Being active gives you more exposure in your niche and reinforces your presence. If you are still wondering why social media matters, read this post and then tweet it out!

Be An Analyst:

A picture is worth a thousand words so make sure you examine them before uploading! Even though social media might seem like a free for all, always be appropriate. When updating your social media, always be consistent and careful.

Read Between The Lines:

Every word you post on social media will affect people’s perceptions of your personal brand. Edit your posts with a purpose and re-read them before clicking that enter/post/tweet button.

The Social Network:

When being active on social media, make sure you do so with a purpose. Make sure to engage with those who are experts/influencers, those who have connections and those who could be of value to your brand in the future. Avoid people you would not want to be associated with.  

 Although building a personal brand through social media takes time and energy, it is an extremely rewarding and meaningful process. read more about the top 10 benefits of using social media for personal branding! By doing so, you are creating a brand that is unique and personal to you, it will follow you throughout your career. You are personally building and maintaining a communication tool that lets the world know what you stand for. 

If you are interested in learning more about social media, check out ProSky's homepage!.