WORKPLACE SUCCESS / 23 January 2019The Importance of 'Water Cooler Talk’
Today, more and more people are creating personal websites to build up their personal brands. While a good website can go a long way, the wrong one can appear amateurish.
Your personal website should be unique and representative of you. Now that you’ve been sold on the benefits of having a personal website, hopefully you have considered or even started building your own. However, you may be thinking: So, what exactly do I fill it with?
Here is a list of important things that you should be including (and excluding!) in your personal website:
According to statistics, most people determine whether or not they are going to stay on a webpage within 5 seconds. Welcome your readers, when people land on your site, you want them to understand who you are, what you do, and what you’re looking for. This should include your name, title, personal interests, a professional photo and anything else that you’re particularly proud of (ex. "Bestselling Vampire Fiction Author"). With this being said, don’t write a novel here, keep it concise.
Put your best foot forward:
Another important aspect of a personal website is to include examples of your best work. These days, a personal website also acts as a professional portfolio. Even if you aren’t a photographer or graphic designer, get creative and don’t think you can’t “show off” your work just because you don’t have anything tangible to show. Showcase a few projects you’ve been a part of and display an image or two with a short description.
If you have a personal website, it’s safe to say that you have a certain level of online efficiency. We know your personal website isn’t your only real estate online, you have your LinkedIn, your Twitter profile, publications, interviews, ProSky profile, etc.
Link by Link:
Your site is a great way to bring them all together and make them easier for people to find. Bottom Line: LINK AWAY! Your personal site is a great way to bring your scattered web presence together (don’t forget to add a blog if you have one!). Make it easy for people to connect to all of your social outlets. If you want to learn more about how to use social media to market yourself, you can start with ProSky’s online social media marketing training course!
Don’t forget to brag about your achievements as well! Include testimonials from people you’ve worked with in the past. This is a great way to make you look even more impressive, especially if they’re from well-respected professionals in the field. Include publications, recommendations, awards, patents, and anything else that makes you a pro at what you do.
Don’t bore your audience, include some visuals and images so that your site isn’t just pages full of text. BE creative, find ways to visualize yourself and your accomplishments, whether it’s a logo, icons or professional photos (resist the urge to selfie).
A personal website is a proactive way to build your personal brand. So, what are you waiting for? Build your personal website today!
Need more help? Sign up for an online training course to learn more about what it takes to build a personal brand.