JOB HUNT / 18 April 20188 Ways to Build a Strong Social Media Presence
Salt Lake City
Salt Lake City
The zero hour has come: you are on the hunt for a job.
Your resume is ready and looks awesome. So do your cover letter and references. Haven't you forgotten anything?
Online portfolio, no less than awesome.
"Yeah, I know online portfolio is a must-have for candidates. But what the heck can I put in it? I'm not a designer, a writer, or any other sort of those guys commonly referred to as creatives."
And now, for the most interesting part:
Portfolios are not for specific fields but everyone. They give candidates an opportunity to curate an online image and reputation, as well as do their best to impress hiring managers. In fact, most people are visually-oriented, processing 90% of the info by eyesight; so, a professionally compiled portfolio is your big chance to stand out and leave your competitors with their thumb up their dumb.
Not sure where to start?
You don't have to be a graphic designer to create an eye-catching portfolio. Check out this guide to resources that will help you build a top-notch online portfolio and turn it into a job-landing one.
First Things First
Your online portfolio is not a resume, and it should show rather than say. Still, make sure it includes the following information (according to Jacquelyn Smith from Forbes):
Purpose. Who will read your portfolio? What skills do you want to highlight?
Contacts. Make sure to include your name, email, and phone number on every page of your portfolio.
Short bio. Create a kind of "about me” page to include additional information there (hobbies, awards, interests, etc.)
Headline. Make your job title and the role you play clear for job seekers.
Summary. Write a few sentences to explain what you do.
Samples. You might want to upload them in several formats to avoid problems with downloading.
Blog. Make it a part of your portfolio, especially if you "sell" your writing skills.
Multimedia. Include short videos or tutorials explaining your work and field.
Testimonials. Make sure to include comments from your co-workers or clients. What have they said about you?
The PDF version of your up-to-date resume and links to your social media accounts are a good practice to include, too.
To gather them all together, pay attention to the below lip-smacking resources.
Choose a Tool
Squarespace/artist-websites. This one will turn your portfolio into a user-friendly website, organizing all content the way it could be easily found and eliminating all possible navigation problems. Thanks to its big number of templates, this CMS will help your creative mind build a stunning website.
Carbonmade. It's a portfolio platform allowing you to choose among numerous themes and features to personalize each one for your needs. It supports all types of content, including audio and video, to help your online portfolio stand out.
Pixpa. This website builder provides you with 20+ customizable themes and enables to build professional portfolios without the need for design and coding experience. Content blocks available at Pixpa allow adding all necessary information to make the most out of your knowledge and skills.
Krop/online-portfolios. It allows you to choose two modules: a job board for experienced workers and a platform for launching your personal portfolio. Krop gives free themes, resume builders, tools for SEO and social media, gallery features – everything to get your portfolio ready to rock the world.
Create Text Content
Medium/write-a-story. Your portfolio won't work for you simply because you put it online. To drive interest and promote it, make sure you produce some regular content on both your website and off. Medium is a free resource to publish articles and build an audience aimed at bringing views to your portfolio and, therefore, building your online reputation.
Wordpress/portfolios. It's ideal for those looking for numerous options to include into portfolios. Use it to demonstrate hard and soft skills by creating multiple pages and posting your latest updates. Text blocks allow adding all necessary information, other than visuals, and describe your purposes/skills in a concise and user-friendly manner.
Bid4papers/write-my-essay. For those uncertain in their copywriting skills, this resource will share tips and samples from professional writers on creating content that meets the eye of an audience. Ask for advice or writing help to add professionally created text content to your online portfolio.
Muckrack/journalists. This tool works for those creating texts rather than visuals. If your portfolio is about publications, you can create a profile at Muck Ruck and catalog all pieces that you wrote. You can blog for this resource as well to build your writing portfolio right off the bat.
Clippings/writing-portfolio. The basic version of this tool is free to use, and it allows you to create a portfolio with basic information about yourself and your best writing works to add to your journalism directory. If you are a freelance journalist looking for writing opportunities, you can use Clippings to gain access to some prospective clients.
Use Original Visuals
Format. This portfolio platform will work ideal for creatives wanting to showcase their visuals. It allows adapting layouts to your personal style and customizing both HTML and CSS of your designs. With Format, you are welcome to edit your portfolio in real time, as well as streamline it directly to your clients.
Fabrik.io. Make your visual portfolio professional and appealing with this website emphasizing on design, photos, and presentations. Its features enable to change colors, objects, and layouts to adapt them to your design. You can use this platform to post blog posts, too.
Viewbook. Perfect for photographers, this intuitive platform lets you launch a visual portfolio and adapt it to all mobile devices. For those who want to say less and show more.
Canva/templates. Your portfolio will only win when providing the element of visual communication. To make all visual elements original, you are welcome to use Canva, a photo editing tool allowing to create compelling images with no need for the design experience.
Vizualize.me/features. Hiring managers are busy people who don't have time to read your 1,000+ words resumes. Don't tire them and turn your CV into an easy-to-read infographic with Vizualize.me. It highlights key facts of your experience and helps to deliver content in a creative and relevant manner.
Help Them Contact You
ALLYOU. This platform for hosting portfolios enables you to set-up a website with its intuitive front-end editor. Choose a template that fits your personality and skills, apply customization options, and make sure your contact information is available to all members of the professional community.
About.me. This tool helps you build a personal landing page with a brief bio about your professional endeavors, featured links, and updates from your social media. This resource creates your personal homepage with all contacts for hiring managers to find you.
No matter what resource you choose to enrich your online portfolio, make it a platform for your dream job. Depending on the skills you want to share and flourish, customize your portfolio accordingly: add a resume section, write a blog, add reviews, or include testimonials.
And be yourself.
Hiring managers look at dozens of candidates for a single position, so make sure you stand out of the crowd to take one step closer to being picked for an interview.
This post was written by Mike Hanski. His online portfolio consists of publications for numerous top blogs, including the one Mike is the proudest of - his article for HuffPost.