July 28, 2017
Company Culture 03 January 2017
5 Reasons why Culture is the Core of your Organization
Erica Hipp
company culture, organizational culture

At ProSky we believe that culture is essential to any company or organization’s success. What do we mean by culture?

A company’s culture is like its personality.  Is it white-collar and professional? Or is it young and vibrant? The “personality” of your company is very important; it can guide how employees act, includes your organization’s beliefs, values, and sets rules for behavior.

Everyone wants happy and successful employees because it means your company will be happy and successful, too.

Don’t believe us? Check out these 5 reasons why culture is the core of your organization! 


1. Reputation 

When a company has a healthy and exciting culture, people hear about it and they want to work there. This means that a company, with an already great reputation, is attracting more talented and skilled workers, making it an even better company. Places like Google and Facebook are known for having amazing perks and offer their employees great benefits. Employees see that and want to work there- so places like these attract more and more of the best workers, building their reputation and culture even more. 

Not only does reputation attract potential employees, it also allows the organization to charge higher prices for their products. Consider generic cereal vs. brand name cereal. People are more likely to buy Honey Nut Cheerios, rather than the generic brand (which tastes the same) even though the generic brand is much cheaper. Why? A big reason has to do with the fact that Honey Nut Cheerios is a brand name that people have heard of, they enjoy it, and to be honest, the box is more visually appealing. Because of this, Honey Nut Cheerios can bump their prices way up for virtually the same exact same product, and people will still buy it more than the cheaper version. Don’t believe me? Go look at the ingredients and compare the two. You may be surprised!

As stated earlier, a company’s reputation can include things like the perks it gives its employees. In addition to perks, an organization's’ reputation can also include volunteering, how sustainable and energy efficient the org is, and how it relates to its neighbors and its environment. In today’s society, being mindful of the environment and helping those in need are considered perks for a company or org and can boost their reputation! 


2. Employee Retention

When a company’s culture includes validating the success of its employees, honoring and respecting their beliefs, and helping them continue to improve, employees experience high morale and have better attitudes toward the company. And as a company or organization, you should want happy workers with positive attitudes because those people will not only work better but also want to stay and continue working for you. Worker turnover is expensive for companies/organizations and includes having to recruit and train. By having a welcoming and healthy corporate culture, valuable employees are retained.

In order to keep worker turnover at a minimum, companies and organizations should consider some of the following things-


3. Flexibility on the job

Now, more than ever, companies are realizing that it is highly important to have flexibility for their employees. Not only are millennials hoping for this, but all generations. In terms of scheduling, location, time-off, and more, employees are looking for companies that understand that flexibility is essential. For some people, these aspects may be even more (or tie) important that salary. A great example of this would be how females workers are especially looking for places that offer time off during and after pregnancy. Both soon-to-be mothers and fathers hope to receive time off (and an ample amount) after their child is born. Companies that offer and understand this (or at least help in some way with day care) may become more popular to new employees. 

By providing these types of opportunities to their employees, companies show that they value their worker's work-life balance. By allowing employees to schedule around things like family events, or children’s soccer games, they are making happier and better employees. 


4. Professional Development

Employees are also looking for organizations that allow for them to move up the professional ladder, or at least help them do that, with training or other means of support. By offering employees the option to increase their knowledge and help them move up in their company, or even helping them get a job at a different company, makes potential employees want to work for them! 


5. Success

When a company has a strong culture (including a great reputation and high employee retention)they tend to have higher performances. I went through this a little in the above “reputation” section. A strong company culture is positively correlated with better performing, more motivated, and more effective company outcomes. 

Employees will work harder and become more involved within their company if the culture is positive and enjoyable. They will go above and beyond because they care about how the company does. On the flip side, if a company doesn’t care about their employees, employees will, in turn, not care about the company. They may just do the bare minimum to get the job done, but won’t take any extra steps. 



Reputation, employee retention, flexibility, professional development, and success are all just some examples of how an organization can improve their culture and how a healthy culture can lead to better company results. 

Did we miss anything? Let us know in the comment section below.

Improve your company culture by onboarding the most qualified candidates. Getting everyone on the same page and on a team that works well will do wonders for your organization!