Companies and brands spend endless hours on improving the customer experience. But what about the employee experience? It was named as one of the emerging HR trends this year and we think it's here to stay.
In an effort to drive retention and increase performance, employers are focusing on making the office a place that more employees want to be instead of having to be. Today we'll cover the elements of how to improve the employee experience.
Improving the employee experience is a multi-faceted approach to attract and retain top talent while driving engagement. Gallup found that globally 87% of employees are not engaged, yet it's been shown that highly engaged workforces surpass their peers by 147% in earnings per share!
Many companies are focusing on culture but it’s only one piece of the pie. As defined by industry expert Jacob Morgan there are 3 things that make up every employee experience.
Tech Environment. What tools are being used to get the job done? Tech environment can include software, user interface, hardware, devices, apps. Giving employees access to tools that allow them to easily get their job done can greatly impact performance and ultimately your bottom line. Oftentimes employers think this needs to be a grandiose investment. However, with the right small changes or plans in place, you can make small investments packed with big results.
Having software or tools such as pathways allow employees to see their performance, know milestones, improvements, and accomplishments can increase transparency. It also creates a work environment where employees are self-motivated, feels informed and empowered. These all contribute to higher engagement within the workplace. After all who doesn't want to get the job done in the most efficient and enjoyable way as possible?
Your physical environment at work is literally that. What is seen, smelled, and tasted. When you come into your office is it multiple rooms? Cubicles? Open space? The aesthetics of an office can have a big impact on the feel and productivity (or unproductivity) of employees in an office. Depending on what your brand or organization stands for, you'll want to consider different seating arrangements and setups. Many employers are seeing great results with a mix of open areas for collaboration as well as more sectioned off areas where individuals can work independently.
This is also an opportunity for employers to make choices about artwork, color choices, will there be plants? Even the sound and smells of an office factor into the physical environment. Research and consider what elements of a physical environment will be best for your company.
Many times this is the variable that is concentrated on most often. This is described as the vibe or personality of a company. Is this a place where employees will be dressed to the nine's in suits and skirts? (Pantsuits too ;) ) or is a more laid back place where jeans or joggers are sported? What's the protocol for employees to speak with managers or for meetings to happen?
Is it an office where you can tell jokes and listen to KISSFM? Or is it more of a dry-humored NPR in the morning type of workplace? The Cultural environment is also is affected by the leadership style. How do your employees "feel"? Is it like you're walking into a law firm or an ad agency?
By taking all three elements into account of the employee experience HR teams and employers can work together to create a positive experience. Just as companies map out customer experiences, they are also mapping out the employee journey.
From hiring to training and promotion each step of your employee's journey will impact your bottom line. It's up to all departments and HR to work on improving the employee experience.
Take a look at your current workplace landscape. Break it down into the three variables. Where can your company improve? What areas are you doing well in?
Approach the employee experience with the same level of dedication you do to the customer experience. If you can create an environment your employees want to go to instead of a place they feel forced to you will see results. When employees are engaged and happy you'll notice higher retention, improved internal relations as well as better service to your customers.
Customize and improve your employee's journey or see how you can better strategize for an elevated employee experience with our pathways feature today.