January 22, 2018
Company Culture 18 August 2017
Trends in HR Communications
Mary Walton
Trends in HR Communications

While a lot of the communications you’re involved in when working with HR are fairly self-explanatory, there are certain cutting-edge developments that can help you and your business stay ahead of competitors. While they may not be the most cautious and tried and tested methods of communication, for anyone willing to take a risk with potentially huge payoffs for the business, staying on top of the constant changes in the HR field is essential. 

A good HR manager should try to be innovative as much as possible, as playing it safe all the time can lead to an unenthused and dispassionate workforce. As an HR manager you are a driving force and by following the trends below, you can really inspire and encourage your workforce to become more dynamic themselves, all of which is amazing for your business and helps ensure your status as leaders in your field, miles ahead of your competitors. 


1. Review Your Data

HR may be seen as more of a personal, one-to-one kind of job, however monitoring employee data is absolutely the first step towards better communication with your staff. You need to use the sophisticated software that is now freely available, learn how to understand it, and figure out what your employees need to hear about, what they’re interested in, and how you can keep them engaged in your communications. 

If you don’t review data and analytics in this modern era, then all forms of communication are just shots in the dark, as you have every opportunity to be aware and prepared for all of your employees’ needs and preferences. 


2. Focus on Your Employees

As an HR manager, your loyalty may be towards the business and how your employees can benefit the business, this is entirely the wrong angle for HR communications. “To engage loyalty, support, and interest, you need to make sure your communications are centered around the employees themselves, how they can benefit. This could include available opportunities, changes to make a better workplace or training opportunities,” says Dina M. Spencer, HR manager at EssayRoo

There’s more competition from companies around the globe, and 90% of companies are aware of this and are providing a great employee experience to make sure they retain the best and the brightest staff. 


3. Leverage Different Mediums

While this may be completely outside of a traditional HR manager’s wheelhouse, using different mediums and platforms is become a necessary skill in the modern workplace. Anyone in HR who needs to communicate with staff or the outside world on a regular basis needs to be highly proficient and comfortable posting on all of the varying social media platforms, and also be aware of how to adapt their posts to each site. When posts aren’t optimized for that particular platform, they are overlooked, and often just get lost in the background of thousands of other posts. 

Other mediums include audio and visual content. “If you’re not familiar with creating or distributing content in these formats, then it’s highly advisable to take some classes or watch some online tutorials as visual and aesthetically pleasing posts are proving increasingly popular. Even creating infographics to explain dry topics succinctly is becoming an essential skill,” says Martha Galls, creative director at BoomEssays. It’s all easy to master, but you will need to invest the time and energy in learning how to optimize this for your business and then implement it into your regular communications in order to see the benefits. 


4. Be Personal and Emotional

Not every employee needs to receive every email – you should allow them to select their preferred means of communication, install personalized salutations, and make sure they only receive communications which are actually relevant or interesting to them. “You should also try to connect with your employees in these communications by establishing some kind of personal and emotional bond. The days of clear cut professionalism are over, as younger staff prefer to feel valued and part of something larger, rather than simply an anonymous cog in the wheel,” says Matthew Olin from UKWritings.

You can include stories from staff members or detail new or old employees to show a personal link and a sense of appreciation that your staff can relate to. 

Overall, HR communication trends are developing – they’re increasingly influenced by the internet and advances in technology, as well as becoming less formal and stuffy, and more about the personal relationship between members of staff and the business itself.

If you're ready to step up your team's communications schedule your free consultation with an expert!



Mary Walton is an editor at Thesis Writing Service. She is a business writer and creates online courses on public speaking. Also, Mary helps recruit new professional writers at Coursework Writing Service website. Mary was always fond of education, that's why she started her blog - Simple Grad (check ThesisHelp.net Review there).